Wishing Upon a Star?

Wishing Upon a Star?

I have been following with interest the prospective launch of Jetstar Japan. Jetstar, a subsidiary of Australia’s flag-carrier Qantas, is widely recognized as being one of the most successful low-cost airline start-ups in the world. The new “Jetstar family” airline,...
Connecting With Consumers

Connecting With Consumers

Nowadays, it’s often said that television is a dying medium and that newer, more interactive forms of media are taking its place. This is certainly as true in Japan as it is anywhere else. But even in the world’s biggest advertising market, the US, TV still has an...
Cots & Dogs

Cots & Dogs

Japan’s population crisis is well documented. In a country with the highest life expectancy in the world and one of the lowest birth rates, one could expect some good business opportunities in the aged care area. However, when reading there is actually a nursing home...
Smartphone Invasion

Smartphone Invasion

When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus America, Europe and Australia was its cell-phone network. Not only were Japanese handsets much more advanced than what was available on the...
Crisis Management and Social Media

Crisis Management and Social Media

Any of us who experienced the events of March 11, 2011 and their aftermath will understand just how intrinsic social media platforms have become to the way we gather information and communicate with the world. On that day the established telecommunications networks...
Homeward Bound?

Homeward Bound?

Coming from a land of suburban castles, it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place on their homes as a form of self-expression. While it would not be uncommon for ordinary home owners in western countries to spend...