by carterjmrn | Oct 19, 2011 | Japan Market Entry, Marketing Trends and Insights
Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized them, and indeed, still hold the title as “biggest spenders luxury brands in the world.” Although China is catching up fast and is expected to surpass...
by carterjmrn | Sep 12, 2011 | Carter Group Viewpoints, Japan Market Entry
The Global Entrepreneurship Monitor, or GEM has pointed out that in “2000–2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst the world’s leading nations.” The GEM report from 2009 said that “Japan’s citizens exhibit the greatest fear of...
by carterjmrn | Aug 15, 2011 | Carter Group Viewpoints, Uncategorized
Two recent high-profile information security breaches — Sony and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security. Each of these incidents were called “perhaps the largest and/or worst information leaks in...
by carterjmrn | Aug 8, 2011 | Carter Group Viewpoints, Uncategorized
Two recent high-profile data breaches — at Sony Corp. and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security. Each of these incidents was referred to as the largest and/ or worst information leak in history and...
by carterjmrn | Jul 7, 2011 | Food and Lifestyle, Green Consumer
In the autumn of last year I reflected upon the extraordinary summer heat we had experienced, and the effect of seasonality upon near-term marketing success — or failure. If you recall, last year convenience stores fared well thanks to brisk sales of chilled foods and...
