Category market-research-blog

Ageing and Generations, Aging Technology

Big in Japan – Perspective from 35 Years of Living in an Aging Country

With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels the effects that many countries will experience in the upcoming decades.

Ageing and Generations, Aging Technology

Kobe City’s Age-Tech Eldercare Technology Implementation and Promotion Program Creates Win-Win for Both Society and International Age-Tech Companies

With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies.

Ageing and Generations, Aging Technology

The Diversity of the Japanese Silver Travel Market

Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations.

Ageing and Generations, Aging Technology

Healthy, Safe and In Touch—What Smart Technology Can Do for Japan’s Senior Citizens

You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan.

market-research-blog

Best prescription for market turbulence is always a dose of “back to basics”

At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and consumer communications channels, requiring companies in Japan — whether foreign or domestic — to work even harder than before in order to capture and maintain customer favor.

Aging Technology

Drug distribution channels bound for change as part of aging society phenomenon

Japan may be a long way from the 24-hour, drive-through pharmacies that one sees in the U.S., but a recent flurry of activity to create “new types of drugstores” shows that innovation is alive and well.