While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels the effects that many countries will experience in the upcoming decades.
Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations.
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan.
At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and consumer communications channels, requiring companies in Japan — whether foreign or domestic — to work even harder than before in order to capture and maintain customer favor.
Japan may be a long way from the 24-hour, drive-through pharmacies that one sees in the U.S., but a recent flurry of activity to create “new types of drugstores” shows that innovation is alive and well.