Senior Influencers: How to Reach the Aging Population
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
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Category market-research-blog
Big in Japan – Perspective from 35 Years of Living in an Aging Country
With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels the effects that many countries will experience in the upcoming decades.
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Kobe City’s Age-Tech Eldercare Technology Implementation and Promotion Program Creates Win-Win for Both Society and International Age-Tech Companies
With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies.
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The Diversity of the Japanese Silver Travel Market
Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations.
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Healthy, Safe and In Touch—What Smart Technology Can Do for Japan’s Senior Citizens
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan.
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Best prescription for market turbulence is always a dose of “back to basics”
At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and consumer communications channels, requiring companies in Japan — whether foreign or domestic — to work even harder than before in order to capture and maintain customer favor.
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Drug distribution channels bound for change as part of aging society phenomenon
Japan may be a long way from the 24-hour, drive-through pharmacies that one sees in the U.S., but a recent flurry of activity to create “new types of drugstores” shows that innovation is alive and well.
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