by carterjmrn | Mar 15, 2023 | Carter Group Viewpoints, Research in Action
Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or launching a new product. They want all the bells and whistles of qualitative or quantitative research, the...
by carterjmrn | Feb 15, 2023 | Carter Group Viewpoints, Research in Action
Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems famously had no “save” feature, for instance, and incalculable hours of work were lost. Post-event analysis of the...
by carterjmrn | Jan 9, 2023 | Changing World of Work, Japan Mega Trends
The abdication of Japan’s Emperor Akihito in 2019, and the subsequent crowning of his son, Prince Naruhito, saw Japan usher in a new imperial era called Reiwa. There has been a great deal of debate over the true meaning of Reiwa to the Japanese people, but one thing...
by carterjmrn | Jan 3, 2023 | Gaming, Leisure and Entertainment, Research in Action
The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021. Apart from being the home of masters of the gaming universe, such as Nintendo, its sheer size alone makes Japan a critically important market for gaming...
by carterjmrn | Dec 15, 2022 | Age-Tech Japan, Super Aged Society
Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is...
