Smartphone Invasion
When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus America, Europe and Australia was its cell-phone network.
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Category Carter Group Viewpoints
Kizuna Makes People Feel Good While Also Boosting Chocolate Sales
Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year.
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Crisis Management and Social Media
Any of us who experienced the events of March 11, 2011 and their aftermath will understand just how intrinsic social media platforms have become to the way we gather information and communicate with the world.
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Homeward Bound?
Coming from a land of suburban castles, it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place on their homes as a form of self-expression.
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Digital space challenges companies to keep up with marketing innovations
Japan is without a doubt the hottest consumer laboratory in the world for consumer connectivity. Looking at “mobile” subscribers, there are some 69 million subscribers using mobile data services, making mobile Internet penetration in Japan more than twice that of the U.S. or top European countries.
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Grass Eaters
It was back in 2006 that columnist, Maki Fukusawa, alerted us to the possibility that Japan’s fabled salarymen were mutating into something rather more touchy-feely.
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