Unmasking Japan | The Official Blog of CarterJMRN

Carter Group Viewpoints

Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.

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Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest...
Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough...
Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that...
Just this past weekend (October 16-18), the popular animation “Demon Slayer(鬼滅の刃)” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in...
Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants...
As we moved into 2020, there was much-justified optimism in Japan. In 2019 we had celebrated the enthronement of a new emperor and...