Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.
Unmasking Japan | The Official Blog of CarterJMRN
Japan Market Entry
Entering the Japanese market can be daunting. Our articles break down the complexities of market entry strategies, offering expert advice and case studies on navigating Japan’s business environment. Learn about the regulatory frameworks, cultural nuances, and strategic partnerships essential for a successful launch.
Consumer Insight Spotlight
Circa 30 anni fa, il Giappone si distingueva come epicentro del lusso mondiale. Ancora mercato fondamentale per i brand internazionali, negli ultimi anni il Paese è stato privato dalla
Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first
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Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...
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I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer...
The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets.
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining...
Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized them, and indeed, still...
The Global Entrepreneurship Monitor, or GEM has pointed out that in “2000–2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst...
The anniversary of my arrival in Japan 25 years ago approaches, auspiciously this year on June 25th, and I can’t help but reflect...
