by carterjmrn | Jun 19, 2023 | Aging Technology, Marketing Trends and Insights, Super Aged Society
The Power of Seniors in Business Japan is known for having the world’s largest aging population, and this demographic group is becoming more important for businesses. In particular, seniors are a significant consumer group that spends more than younger...
by carterjmrn | Nov 14, 2019 | Ageing and Generations, Aging Technology, Super Aged Society
Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations. They are more active, have more interests, and are at a stage in...
by carterjmrn | Nov 5, 2019 | Ageing and Generations, Aging Technology, Super Aged Society
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan. Three key tech themes for preserving, empowering and...
by carterjmrn | Jun 6, 2011 | Carter Group Viewpoints, market-research-blog
At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and consumer communications channels, requiring companies in Japan — whether foreign or domestic — to work even harder than...
by carterjmrn | Apr 5, 2010 | Aging Technology, Super Aged Society
Japan may be a long way from the 24-hour, drive-through pharmacies that one sees in the U.S., but a recent flurry of activity to create “new types of drugstores” shows that innovation is alive and well. Several large players last year announced their intentions to...
