The Essential Role of Market Research in Planning a Japan Market Entry 2023 JMEC LectureSummary of lecture by Dominic Carter, CarterJMRNIntroduction In 2023, CarterJMRN CEO Dominic Carter delivered a lecture…

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they

Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).

Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the