by carterjmrn | Feb 4, 2021 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology, Research in Action
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research). Among other things we discussed with Jamin how to avoid making mistakes when...
by carterjmrn | Oct 21, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Market Research Methodology, Research in Action
Using Market Research in Japan to Re-connect with Your Customers Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back...
by carterjmrn | Jan 27, 2020 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology, Research in Action
Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into...
by carterjmrn | Nov 21, 2019 | Carter Group Viewpoints, Market Research Methodology, Research in Action
You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan. This reminds me of...
by carterjmrn | Apr 3, 2018 | Carter Group Viewpoints, Japan Market Entry, Research in Action
Japan is a Unique International Market The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets. Japan has a dense population composed of the most educated, capricious, and quality...
by carterjmrn | Jan 10, 2010 | Research in Action, Uncategorized
Are we getting to the point where the consumer’s freedom of choice is compromised? The more progressive marketers among us have begun to talk about using consumer “conversations” as a prime source of market information and inspiration. Under this conversational model,...
