by carterjmrn | Mar 22, 2024 | Super Aged Society
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the many to choose from, Tetsuko Kuroyanagi stands out not only for her...
by carterjmrn | Jun 19, 2023 | Aging Technology, Marketing Trends and Insights, Super Aged Society
The Power of Seniors in Business Japan is known for having the world’s largest aging population, and this demographic group is becoming more important for businesses. In particular, seniors are a significant consumer group that spends more than younger...
by carterjmrn | Dec 15, 2022 | Age-Tech Japan, Super Aged Society
Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is...
by carterjmrn | Sep 28, 2021 | Ageing and Generations, Changing World of Work, Japan Mega Trends, Super Aged Society
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion, vocation, profession,...
by carterjmrn | Sep 3, 2021 | Ageing and Generations, Japan Mega Trends, Super Aged Society
Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and quantity of engagement they have with people from other generations. Unsurprisingly, this feeling is strongest...
by carterjmrn | Feb 28, 2020 | Carter Group Viewpoints, Super Aged Society
by CarterJMRN One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged...
