by carterjmrn | May 15, 2019 | Carter Group Viewpoints
In a famous scene from the Oscar-winning 1967 movie The Graduate, a savvy businessman pulls Dustin Hoffman’s naïve and rudderless character Benjamin aside and utters a single word of advice: “Plastics.” He was right. Plastics were indeed the future, but as it...
by carterjmrn | Jul 7, 2011 | Green Consumer
In the autumn of last year I reflected upon the extraordinary summer heat we had experienced, and the effect of seasonality upon near-term marketing success — or failure. If you recall, last year convenience stores fared well thanks to brisk sales of chilled foods and...