by carterjmrn | Nov 28, 2019 | Japan Mega Trends, Women Power
If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is how many husbands here refer to their wives in public. In 2016, finally more Japanese men were for women working than against it...
by carterjmrn | Nov 21, 2019 | Carter Group Viewpoints, Market Research Methodology, Research in Action
You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan. This reminds me of...
by carterjmrn | Nov 14, 2019 | Ageing and Generations, Aging Technology, Super Aged Society
Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations. They are more active, have more interests, and are at a stage in...
by carterjmrn | Nov 8, 2019 | Carter Group Viewpoints, Japan Market Entry
Palo Alto, CA – Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which covered trends and strategies pertinent for successful entry in the Japanese...
by carterjmrn | Nov 5, 2019 | Ageing and Generations, Aging Technology, Super Aged Society
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan. Three key tech themes for preserving, empowering and...
