by James Norton | Sep 9, 2025 | Market Research Methodology
The Essential Role of Market Research in Planning a Japan Market Entry 2023 JMEC LectureSummary of lecture by Dominic Carter, CarterJMRNIntroduction In 2023, CarterJMRN CEO Dominic Carter delivered a lecture to JMEC participants on the role of market research in...
by James Norton | Apr 21, 2025 | Japan Sentiment Tracker, Japan Values Segmentation
Japan is Adjusting to a New Reality In early 2025, the world is adjusting to the new political reality in the United States following President Donald Trump and his Republican party’s resounding election victory in late 2024. For Japan and its people, the stakes in...
by James Norton | Mar 25, 2025 | Age-Tech Japan, Ageing and Generations, Aging Technology, Carter Group Viewpoints
How Empathy and Practicality Can Drive the Adoption of AgeTech Few problems are as globally relevant as the rapidly ageing population. According to the UN, the percentage of the world’s population aged 65 and above is expected to rise to 16% in 2050, from just 10% in...
