by carterjmrn | Dec 17, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
Digitalization and e-commerce have led to the dead mall phenomenon With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same limitless (and often cheaper) choices as the Internet, foot...
by carterjmrn | Sep 30, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting time to talk about the women’s fashion and beauty market in Japan. Consumers in Japan are some of the most sophisticated...
by carterjmrn | Jun 7, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
It was already in 2010 when JMRN pointed out that Japan’s online retail market had increased by 17% annually since 2005, At that time, Japanese consumers were more hesitant than the rest of the world to embrace e-commerce. Japan’s online retail market was projected to...
by carterjmrn | Jun 4, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
In the land of Japan Tobacco, is the smoky air clearing at last? Japan’s cities and office buildings have been gradually squeezing smokers into smaller confines, forbidding puffing away while walking on the street and creating smoking rooms that serve as havens and...
by carterjmrn | Sep 8, 2018 | Carter Group Viewpoints, Marketing Trends and Insights
You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign is the most culturally significant piece of U.S. advertising in many years. The greyscale portrait of former San Francisco 49ers quarterback Colin...
by carterjmrn | Mar 23, 2017 | Carter Group Viewpoints, Marketing Trends and Insights
Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early 2000s, the idea of Cool Japan is not a new one. It encompasses a large range of modern Japanese cultural outputs that have struck a...
