by carterjmrn | Nov 21, 2019 | Carter Group Viewpoints, Market Research Methodology
You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan. This reminds me of...
by carterjmrn | Jan 9, 2019 | Japan Market Entry, Market Research Methodology
Making it Big in Japan via Customer Centricity By Andrew Edsall I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer market. BACKGROUND AND INTEREST IN JAPAN...
by carterjmrn | Jan 9, 2012 | Market Research Methodology
At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and consumer communications channels. This storm would require companies in Japan — whether foreign or domestic — to work even harder...