by carterjmrn | Nov 14, 2019 | Ageing and Generations, Aging Technology
Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations. They are more active, have more interests, and are at a stage in...
by carterjmrn | Jun 13, 2019 | Carter Group Viewpoints, Uncategorized
The LGBT community of Japan may go somewhat unnoticed by the general public, but that doesn’t mean it hasn’t been making waves in the media. When Liberal Democratic Party member Mio Sugita called homosexual couples “unproductive” and questioned whether it was...
by carterjmrn | Nov 21, 2011 | Japan Market Entry, Japan Mega Trends
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success. The most...