by carterjmrn | Oct 11, 2022 | Carter Group Viewpoints, Changing World of Work, Japan Sentiment Tracker, Japan Values Segmentation
Competing definitions of progress in today’s Japan One definition of progress is that the Japanese market should move its society from one based on traditional values – highly protective of change and respectful of continuity and stability – to one of...
by carterjmrn | Sep 6, 2022 | Covid-19 Related Articles
CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey. In our latest wave in 2022, we found that working from home was becoming more feasible for the working population in Japan with 60%...
by carterjmrn | Aug 23, 2022 | Changing World of Work, Green Consumer, Japan Mega Trends, Japan Sentiment Tracker
The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as a guide for sustainable development. All United Nations Member States adopted the goals in 2015, and each country is responsible for...
by carterjmrn | Feb 25, 2022 | Carter Group Viewpoints, Japan Values Segmentation
In the world of Japanese market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions. You might often find the majority, or at least a plurality, of respondents in your survey bunching at the...
by carterjmrn | Feb 24, 2022 | Carter Group Viewpoints, Japan Market Entry
Giappone sostituisce la Cina: di nuovo al centro del mercato del lusso Circa 30 anni fa, il Giappone si distingueva come epicentro del lusso mondiale. Ancora mercato fondamentale per i brand internazionali, negli ultimi anni il Paese è stato privato dalla Cina del suo...
