by carterjmrn | Aug 19, 2021 | Ageing and Generations, Carter Group Viewpoints, Marketing Trends and Insights
CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. In our latest wave in 2021 we found that the most frequently used platform was LINE at 48%, followed by YouTube at 44% and...
by carterjmrn | Jul 29, 2021 | Ageing and Generations, Carter Group Viewpoints, Changing World of Work, Green Consumer, Internationalization, Japan Mega Trends, Japan Sentiment Tracker, Japan Values Segmentation, Women Power
On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one, Japan seems...
by carterjmrn | Feb 4, 2021 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology, Research in Action
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research). Among other things we discussed with Jamin how to avoid making mistakes when...
by carterjmrn | Jan 19, 2021 | Carter Group Viewpoints, Market Research Methodology
Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the concept of market research. In fact, we were required to complete a full introductory course in the topic...
by carterjmrn | Dec 22, 2020 | Ageing and Generations, Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends
Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that piece it had, for some time, seemed to me that young people in Japan were going against the expected...
