How Empathy and Practicality Can Drive the Adoption of AgeTech Few problems are as globally relevant as the rapidly ageing population. According to the UN, the percentage of the world’s…
Unmasking Japan | The Official Blog of CarterJMRN
Ageing and Generations
Consumer Insight Spotlight
With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels the effects that many countries will
With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies.
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.”
Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and quantity of engagement they have with
