How Empathy and Practicality Can Drive the Adoption of AgeTech Few problems are as globally relevant as the rapidly ageing population. According to the UN, the percentage of the world’s…
Unmasking Japan | The Case Study of CarterJMRN
Focus Groups
Consumer Insight Spotlight
Japan is a powerhouse in the gaming industry, ranking as the third biggest gaming market in the world behind the US and China in terms of revenue. In 2021,
Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world.
The market research journey often begins with In Depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique strengths of each method to achieve
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the
