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Mystery Shopping

Market Research Analysts' New Job: How AI is Changing the Role, Not Replacing It

Market Research Analysts’ New Job: How AI is Changing the Role, Not Replacing It

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...
entertainment, market research, Content Analysis,Ethnographic Studies,Focus Groups,In-Depth Interviews,In-Person Mystery Shopping,Interviews,Mystery Shopping,Observation,Qualitative Content Analysis,Quantitative Content Analysis, Consumer Goods,Healthcare & Pharmaceuticals,Technology & Electronics

Explore Related Case Studies

Product Usability Testing Pre-Launch
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Testing the Acceptance of a Relaunched Skincare E-Commerce Website
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Optimizing the Payment Flow of a Content Streaming Platform​
Market understanding and concept research
Exploration of Consumer Behavior and Usage Occasions of Streaming Services

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