Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering the complex landscape of the Japanese
Unmasking Japan | The Official Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has
Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned from our experience that there are
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.
Featured Blog
Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering...
Latest Blog
Not dissimilar to the dramatic redrawing of retail distribution in the 90s, during which time we saw the advent of outlet malls and...
In a 1988 work entitled Postmodernism and Japan,[i] the authors make the interesting hypothesis that what is “postmodern” in the West has existed in Japan...
Several recently-reported successes from both U.S. and Japanese companies illustrate how rapidly Japanese consumers are adapting to the digital world.
After years of being billed as “the world’s 2nd largest economy,” it appears that 2010 may be the year in which Japan’s economy...
It is a breath of fresh air to start this New Year, especially when thinking back on the difference in the feeling now...
