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  • 5Tag - Japanese women

Japanese women

The only figure you need to understand gender equality in Japan

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...
Gender equality, Japan, Japanese women, market research, Marketing, Cultural Analysis,Surveys,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...
Japanese women, market, market research, Marketing, solo travel, travel, travel industry, Ethnographic Studies,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Travel & Hospitality

Explore Related Case Studies

Product Usability Testing Pre-Launch
Testing the Acceptance of a Relaunched Skincare E-Commerce Website
Testing the Acceptance of a Relaunched Skincare E-Commerce Website
Optimizing the Payment Flow of a Content Streaming Platform​
Optimizing the Payment Flow of a Content Streaming Platform​
Market understanding and concept research
Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Other Core Topics

Market Research Methodology
Japan Values Segmentation
Japan Sentiment Tracker
Japan Mega Trends
Japan Market Entry
Covid-19 Related Articles
Carter Group Viewpoints
Age-Tech Japan
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