by carterjmrn | Feb 27, 2012 | Carter Group Viewpoints
Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year. It all started with Suntory’s use in its post-quake advertisements of Kyu Sakamoto’s famous songs from the early 60’s, Ue o Muite Aruko (English title — “I Look Up...