Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering the complex landscape of the Japanese
Unmasking Japan | The Official Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has
Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned from our experience that there are
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.
Featured Blog
Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering...
Latest Blog
Retailers of all types are having to work harder to attract and hold consumers’ attention in the “real” versus “virtual” worlds, as consumers...
I have been following with interest the prospective launch of Jetstar Japan. Jetstar, a subsidiary of Australia’s flag-carrier Qantas, is widely recognized as...
Nowadays, it’s often said that television is a dying medium and that newer, more interactive forms of media are taking its place. This...
Japan’s population crisis is well documented. In a country with the highest life expectancy in the world and one of the lowest birth...
As negotiations move forward, will Japan be able to muster the political will needed to capitalize on the opportunities that The Trans-Pacific Partnership...
When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus...
