We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you
Unmasking Japan | The Official Blog of CarterJMRN
Japan Mega Trends
Keep your finger on the pulse of major shifts with our coverage on Japan’s Mega Trends. From technological advancements to demographic changes, learn about the large-scale forces shaping the future of Japan’s economy and society. Understand these trends to position your business for success in a rapidly evolving landscape.
Consumer Insight Spotlight
Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.
One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability -
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We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other...
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It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a...
Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or...
At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for...
Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including...
Some might say that we (all of us in business, regardless of your industry) should have been embracing digital technologies in the workplace...
If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...
