Gaming

Gamers at an eSports competition in Tokyo, Japan
Japan is a powerhouse in the gaming industry, ranking as the third biggest gaming market in the world behind the US and China...
Japanese arcade
Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world.
Closeup of a Nintendo Switch controller in front of a monitor for use as the header of a blog about gaming platform sensitivities on carterjmrn.com
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...
Header image for the blog Japanese Gamer identity
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
Why No Gaming UX Research Plan Should Miss Testing in Japan
The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.