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Gender equality

Women and 2020

As we moved into 2020, there was much-justified optimism in Japan. In 2019 we had celebrated the enthronement of a new emperor and...

Gender equality, post covid, Women, women in the workplace, Ethnographic Studies,Focus Groups,In-Depth Interviews, Consumer Goods,Healthcare and Pharmaceuticals,Professional Services

The only figure you need to understand gender equality in Japan

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...

Gender equality, Japan, Japanese women, market research, Marketing, Cultural Analysis,Surveys,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Japan’s Women Are Still Trapped in Gender Gap—Free Them and Profit

Japan’s Women Are Still Trapped in Gender Gap—Free Them and Profit

It really shouldn’t be this way, but the lives and careers of Japan’s highly educated and capable women are still dictated by how...

Gender equality, gender gap, Japan, Japanese, market research, pay gap, sexism, wage gap, Women, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

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