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Concept Testing

New TV Show Positioning

New TV Show Positioning

Concept Testing,Focus Groups,Market Segmentation, Entertainment,Media & Communication,Television & Radio Broadcasting

Trailer Evaluation by Paper Survey (Pre-recruited CLT)

Ca

Central Location Test (CLT),Concept Testing,Paper Surveys, Consumer Goods,Entertainment,Media & Communication

A design company from the U.S. was working on a food search related app for one of their giant tech clients. In order to create a consumer-centric app

Testing the Acceptance of an Advertisement of a New Food Delivery App

Testing the acceptance of an advertisement of a new food delivery appCa

A/B Testing,Concept Testing,Online Surveys, Food & Beverage,Media & Communication,Technology & Electronics

Exploring a New Brand Positioning and Advertisement of a Premium Apparel Brand

Ca

Brand Positioning,Concept Testing,Market Segmentation, Consumer Goods,Luxury Goods,Retail

Defining the Sweet Spot for Issues-Oriented Positioning

Defining the Sweet Spot for Issues-Oriented Positioning

Concept Testing,Issues-Oriented Positioning,Market Segmentation, Consumer Goods,Media & Communication,Professional Services

Exploration and Evaluation of the Creative Proposition for a Carbonated Soft Drink Brand

Exploration and evaluation of the creative proposition

Concept Testing,Creative Proposition Testing,Market Segmentation, Consumer Goods,Food & Beverage,Media & Communication

Informing the Re-positioning and Retail Flagship Store Launch of a Luxury Apparel Brand

Concept Testing,Re-Positioning Strategy,Retail Strategy, Luxury Goods,Media & Communication,Retail

Testing New Designs for a Luxury Shoes and Handbags Brand

Concept Testing,Market Segmentation,Product Testing, Consumer Goods,Luxury Goods,Retail

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