Unmasking Japan | The Official Blog of CarterJMRN

Carter Group Viewpoints

Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.

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Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year.
Any of us who experienced the events of March 11, 2011 and their aftermath will understand just how intrinsic social media platforms have...
Coming from a land of suburban castles, it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place...
The Global Entrepreneurship Monitor, or GEM has pointed out that in “2000–2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst...
Two recent high-profile information security breaches — Sony and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security.
Two recent high-profile data breaches — at Sony Corp. and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security.