We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you
Unmasking Japan | The Official Blog of CarterJMRN
Japan Mega Trends
Keep your finger on the pulse of major shifts with our coverage on Japan’s Mega Trends. From technological advancements to demographic changes, learn about the large-scale forces shaping the future of Japan’s economy and society. Understand these trends to position your business for success in a rapidly evolving landscape.
Consumer Insight Spotlight
Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.
One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability -
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We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other...
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The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as...
With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels...
With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies.
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for...
Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and...
By now, some readers will have heard of the Japanese concept of ‘ikigai’ that is becoming popularized by bloggers and life-advisors in western...
