Unmasking Japan | The Official Blog of CarterJMRN

Japan Mega Trends

Keep your finger on the pulse of major shifts with our coverage on Japan’s Mega Trends. From technological advancements to demographic changes, learn about the large-scale forces shaping the future of Japan’s economy and society. Understand these trends to position your business for success in a rapidly evolving landscape.

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CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.
On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound...
Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that...
As we moved into 2020, there was much-justified optimism in Japan. In 2019 we had celebrated the enthronement of a new emperor and...
With Covid-19 dealing a fatal blow to the economy, the information superhighway has provided a gateway for individuals and businesses in creatively responding to the crisis.
The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long–term ramifications for the top three...