Market Segmentation

After years of being billed as “the world’s 2nd largest economy,” it appears that 2010 may be the year in which Japan’s economy...

Walking up and down the streets of Shibuya on a Saturday afternoon, Yuuji Morimoto was surprised at what he saw. Things seemed quite...

Japan may be a long way from the 24-hour, drive-through pharmacies that one sees in the U.S., but a recent flurry of activity...

Here in Japan the traditionally taken path has been the one of respect for the elders in society. Well, traditions may not have...

I was walking through Takashimaya in Nihombashi last week, and was impressed by its grandeur, efficient staff and presentation of luxury brands. However,...

It is a breath of fresh air to start this New Year, especially when thinking back on the difference in the feeling now...