Sectors - Tag - Entertainment

Optimizing the Payment Flow of a Content Streaming Platform

A streaming platform from overseas wanted to explore the feedback on their payment flow to improve the intuitiveness of the process. Therefore, the...

A/B Testing,Customer Journey Mapping,Usability Testing, Digital,Digital Media,Entertainment,Media & Communication,Technology & Electronics

Market understanding and concept research

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...

Ethnographic Studies,In-Depth Interviews,Market Segmentation, Digital,Digital Media,Entertainment,Technology & Electronics

Understanding Gaming Behaviour and Play Testing in Japan

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...

Ethnographic Studies,Market Segmentation,Playtesting, Digital,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

New TV Show Positioning

Concept Testing,Focus Groups,Market Segmentation, Entertainment,Media & Communication,Television & Radio Broadcasting

Trailer Evaluation by Paper Survey (Pre-recruited CLT)

Ca

Central Location Test (CLT),Concept Testing,Paper Surveys, Consumer Goods,Entertainment,Media & Communication

Mobile Gaming Segmentation Study (Internet Survey)

Behavioral Analysis,Market Segmentation,Online Surveys, Consumer Goods,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

New Movie Release (Cinema Exit Survey)

Ca

Customer Journey Mapping,Exit Surveys,Market Segmentation, Entertainment,Film Production,Media & Communication

Korean Pop Culture Awareness Study (Internet Survey)

Ca

Cultural Analysis,Market Segmentation,Online Surveys, Consumer Goods,Entertainment,Media & Communication

Tokyo Gaming Safari

Ca

Behavioral Analysis,Desk Research & Secondary Research,Ethnographic Studies,Market Segmentation,Qualitative Research, Consumer Goods,Desk Research,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

In-home Gamer Study

Ca

Behavioral Analysis,Ethnographic Studies,In-Depth Interviews, Consumer Goods,Entertainment,Game Development,Gaming,Technology & Electronics,Video Games

Mobile Gamers Habit and Preference Study

Behavioral Analysis,Market Segmentation,Online Surveys, Consumer Goods,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

Smartphone Gamer Insight

Behavioral Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

Entertainment

Optimizing the Payment Flow of a Content Streaming Platform

Exploration of Consumer Behavior and Usage Occasions of Streaming Services