Unmasking Japan | The Official Blog of CarterJMRN

Japan Sentiment Tracker

Stay updated with the latest shifts in consumer sentiment across Japan with our Sentiment Tracker. These articles analyze current trends and public opinions, providing businesses with the essential pulse on the mood of the market, enabling better strategic planning and communication.

Midjourney created image of a Japanese person looking at infographics on the street of Japan.

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On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound...
It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a...
Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or...
Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including...
Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral...
After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change.