Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or
Unmasking Japan | The Official Blog of CarterJMRN
Japan Sentiment Tracker
Stay updated with the latest shifts in consumer sentiment across Japan with our Sentiment Tracker. These articles analyze current trends and public opinions, providing businesses with the essential pulse on the mood of the market, enabling better strategic planning and communication.
Consumer Insight Spotlight
You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.
One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability -
CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey.
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Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...
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On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound...
It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a...
Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or...
Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including...
Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral...
After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change.
