Market Segmentation

Tokyo has always been a food Mecca. Today, Tokyo has more Michelin star restaurants than any other city in the world.

Growing up, I remember reading in Time Magazine about how Vegas was going to become family-friendly in the mid-90s by building shopping areas, attractions...

While the green branding and sustainable product market in Japan may trail that of other developed countries, you can’t say that it hasn’t...

In 2007, JMRN pointed out that young Japanese dads were starting to take a much more proactive role in parenting, and young moms were becoming...

It’s not very often that anyone gets to say they’ve witnessed the dawn of a new era, but on May 1st this year, with the enthronement...

In spite of the well-publicized push by the government to get women to return to work after having children, the fact remains that...

Whether you call it solo katsu, the super-solo life or ohitorisama (“doing things on your own”), living single is big in Japan.

It was already in 2010 when JMRN pointed out that Japan’s online retail market had increased by 17% annually since 2005, At that time, Japanese...

Japan’s cities and office buildings have been gradually squeezing smokers into smaller confines, forbidding puffing away while walking on the street and creating...

Researchers from South Korea and Greenpeace East Asia recently found microplastics in 90 percent of the table salt brands they sampled worldwide.

The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic...

Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort.