Methodologies - Tag - Market Segmentation

In Today’s World, Reputations Hinge on Information Security

Two recent high-profile data breaches — at Sony Corp. and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security.

Information security, Japan, Marketing, Cultural Analysis,Market Segmentation,Trend Analysis, Media & Communication,Professional Services,Technology and Electronics

Consumers Seeking “Three S’s” as Sweltering Temperatures Set In

In the autumn of last year I reflected upon the extraordinary summer heat we had experienced, and the effect of seasonality upon near-term...

Japanese consumer, Shareable, Social, Sustainability, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Food & Beverage,Media & Communication

Best prescription for market turbulence is always a dose of “back to basics”

At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and...

Japan, market research, Marketing, Monitoring, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Digital space challenges companies to keep up with marketing innovations

Japan is without a doubt the hottest consumer laboratory in the world for consumer connectivity. Looking at “mobile” subscribers, there are some 69...

digital, Innovation, Japan, market research, Digital Transformation Services,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Technology and Electronics

Grass Eaters

It was back in 2006 that columnist, Maki Fukusawa, alerted us to the possibility that Japan’s fabled salarymen were mutating into something rather...

Culture, Japanese society, Soushoku danshi, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Seasonality has its effects, but what goes up usually must come down

I’ve always chuckled at the way Japan seems to think it is the only place in the world that actually has “4 seasons,”...

Japan, Marketing, Seasonality, Market Segmentation,SWOT Analysis,Trend Analysis, Consumer Goods,Media & Communication,Retail

“Creative destruction” yielding new retail landscape

Not dissimilar to the dramatic redrawing of retail distribution in the 90s, during which time we saw the advent of outlet malls and...

Distribution, Retail, Competitive Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Retail

Japan As a Post-Branding Society?

In a 1988 work entitled Postmodernism and Japan,[i] the authors make the interesting hypothesis that what is “postmodern” in the West has existed in Japan...

Japanese society, postmodern, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Uptake in e-publishing creates both hardware and software demand

One of the hottest product categories this year is that of e-readers, including the explosion of resulting business in the form of the...

e-book, Japan, Marketing, Competitive Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Technology and Electronics

Digital world offers market successes and communications opportunities despite sluggish economy

Several recently-reported successes from both U.S. and Japanese companies illustrate how rapidly Japanese consumers are adapting to the digital world.