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Sentiment Analysis

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...

Customer Demographics, Data Collection Methods, Japan Mega Trends, Japan Sentiment Tracker, market research, Market Research Strategies, Statistically Significant, Ethnographic Studies,Market Segmentation,Sentiment Analysis, Consumer Goods,Healthcare and Pharmaceuticals,Technology and Electronics

Are the Japanese soft on Climate Change?

At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for...

Climate Change, Culture, Japan, Japanese, Sentiment Analysis,Surveys,Trend Analysis, Energy & Utilities,Government & Public Sector,Media & Communication

Consumer Sentiment in Japan – Dallas Fort-Worth JAS Edition

Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including...

brand image, consumer attitudes, Coronavirus, Japanese consumer, sentiment survey, trends, Sentiment Analysis,Surveys,Trend Analysis, Consumer Goods,Digital,Finance and Banking

Will the Coronavirus change what Japanese consumers want?

Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral...

Coronavirus, covid-related consumer trend, Japanese consumers, Marketing, Sentiment Analysis,Surveys,Trend Analysis, Consumer Goods,Healthcare and Pharmaceuticals,Media & Communication

Convergence of Quake Aid Brings Hope, Inspiration to Forge Ahead

I am filled with hope as I watch literally everyone I know scrambling to find ways to contribute to the rebuilding of the...

Earthquake, Inspiration, Japan, Jobs, Case Studies,Competitive Analysis,Sentiment Analysis, Government & Public Sector,Media & Communication,Non-Governmental Organizations (NGOs)

“Living in interesting times” sometimes requires nerves of steel . . . and a big heart

On March 13th, 2011, I sorrowfully opened a folder on my laptop called “earthquake.” One week later, it is as full of documents,...

3.11, Earthquake, Japan, Case Studies,Focus Groups,Sentiment Analysis, Healthcare and Pharmaceuticals,Media & Communication,Non-Governmental Organizations (NGOs)

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