Sentiment Analysis

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’...

At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for...

Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including...

Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral...

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as...

With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same...

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is...

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which...