Methodologies - Tag - Observation

Market understanding and concept research

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...

Ethnographic Studies,In-Depth Interviews,Market Segmentation, Digital,Digital Media,Entertainment,Technology & Electronics

Understanding Gaming Behaviour and Play Testing in Japan

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...

Ethnographic Studies,Market Segmentation,Playtesting, Digital,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

Understand Needs and Habits of Translation Applications among Young Adults

Ethnographic Studies,In-Depth Interviews,Online Surveys, Consumer Electronics,Consumer Goods,Software Development,Technology & Electronics

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

Customer Journey Mapping,Ethnographic Studies,Market Segmentation, Consumer Goods,Media & Communication,Retail

New Vacuum Cleaner Usage/Attitudes (Home Use Test)

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Ethnographic Studies,Home Use Test,Product Testing, Consumer Goods,Home Appliances,Retail

Understanding Grocery Shopping Experience among Older Adults

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Customer Journey Mapping,Desk Research & Secondary Research,Ethnographic Studies,In-Depth Interviews,Qualitative Research, Consumer Goods,Desk Research,Healthcare & Pharmaceuticals,Retail

Exploring take-out_delivery_dining out habits of Japanese consumers

Understanding Foundational Japanese Food Habits and Decision-Making on Meals

Testing the acceptance of an advertisement of a new food delivery appCa

Ethnographic Studies,In-Depth Interviews,Trend Analysis, Consumer Goods,Food & Beverage,Retail

Understanding “Loneliness” Among Elderlies and Opportunities of a Socializing Robot

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Ethnographic Studies,In-Depth Interviews,Trend Analysis, Healthcare & Pharmaceuticals,Technology & Electronics,Wellness & Fitness

Exploring Care and Accessibility in Japan for Robotics Agency

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Ethnographic Studies,Market Segmentation,Usability Testing, Consumer Goods,Healthcare & Pharmaceuticals,Technology & Electronics

Understanding Tea and Beverage “Moments” with Major Beverage Company

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Ethnographic Studies,In-Depth Interviews,Trend Analysis, Consumer Goods,Food & Beverage,Retail

Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers

Testing the acceptance of an advertisement of a new food delivery app

Customer Journey Mapping,Ethnographic Studies,Trend Analysis, Consumer Goods,Food & Beverage,Retail

Exploring the “Dankai Junior” Generation to Reveal Opportunities of Technological Solutions

Ethnographic Studies,In-Depth Interviews,Market Segmentation, Consumer Goods,Media & Communication,Technology & Electronics

Observation

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Understanding Gaming Behaviour and Play Testing in Japan

Understand Needs and Habits of Translation Applications among Young Adults

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

New Vacuum Cleaner Usage/Attitudes (Home Use Test)

Understanding Grocery Shopping Experience among Older Adults

Understanding Foundational Japanese Food Habits and Decision-Making on Meals

Understanding “Loneliness” Among Elderlies and Opportunities of a Socializing Robot

Exploring Care and Accessibility in Japan for Robotics Agency

Understanding Tea and Beverage “Moments” with Major Beverage Company

Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers

Exploring the “Dankai Junior” Generation to Reveal Opportunities of Technological Solutions

Explore Related Case Studies

Product Usability Testing Pre-Launch

Testing the Acceptance of a Relaunched Skincare E-Commerce Website

Optimizing the Payment Flow of a Content Streaming Platform

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Other Core Topics

Observation

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Understanding Gaming Behaviour and Play Testing in Japan

Understand Needs and Habits of Translation Applications among Young Adults

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan​

New Vacuum Cleaner Usage/Attitudes (Home Use Test)

Understanding Grocery Shopping Experience among Older Adults

Understanding Foundational Japanese Food Habits and Decision-Making on Meals

Understanding “Loneliness” Among Elderlies and Opportunities of a Socializing Robot

Exploring Care and Accessibility in Japan for Robotics Agency

Understanding Tea and Beverage “Moments” with Major Beverage Company

Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers​

Exploring the “Dankai Junior” Generation to Reveal Opportunities of Technological Solutions

Explore Related Case Studies

Other Core Topics

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers