Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering the complex landscape of the Japanese
Unmasking Japan | The Official Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has
Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned from our experience that there are
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.
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Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering...
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The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their...
Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their...
So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting...
As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.
Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said it terminated its management contract with 49-year-old Hiroyuki Miyasako.
Why does the Japanese market seem so hit and miss when it comes to western brands being able to make a ‘go’ of...
