Entertainment

Japan is a powerhouse in the gaming industry, ranking as the third biggest gaming market in the world behind the US and China...

Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world.

Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...

In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...

Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...

Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...

The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.