Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...
Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.
The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...
For Gen Z in Japan, it seems to be all about having jobs, money and security for the future. Right now things are...
One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke .
She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of which have been top karaoke picks...
The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one place for any...
On a recent business trip to Singapore I was taken aback when told by someone well connected in the American business community there,...
Ispend a good part of every summer these days in a small Texas Hill Country town, 13,000 some-odd miles from Tokyo. Looking out...
One of the first things that struck me when I came to Japan as a young manager was how difficult it was to...
