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Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
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Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
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Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...
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Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.
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The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...
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For Gen Z in Japan, it seems to be all about having jobs, money and security for the future. Right now things are...
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One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke .
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She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of which have been top karaoke picks...
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The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one place for any...
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On a recent business trip to Singapore I was taken aback when told by someone well connected in the American business community there,...
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Ispend a good part of every summer these days in a small Texas Hill Country town, 13,000 some-odd miles from Tokyo. Looking out...