Methodologies - Tag - Cultural Analysis

New Tech Gives Brands an Edge

It was already in 2010 when JMRN pointed out that Japan’s online retail market had increased by 17% annually since 2005, At that time, Japanese...

AI, brand image, brand strategy, digital, digital marketplace, e-commerce, Japan, Cultural Analysis,Market Segmentation,Technology and Electronics,Trend Analysis, Consumer Goods,Media & Communication

Heating Up—The Battle between Smoking and Vaping in Japan

Japan’s cities and office buildings have been gradually squeezing smokers into smaller confines, forbidding puffing away while walking on the street and creating...

e-cigarette, heat not burn, Japan, japan tobacco, Japanese, laws, market, market research, regulations, smoking, tobacco, vaping, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Media & Communication,Technology and Electronics

Japan’s Women Are Still Trapped in Gender Gap—Free Them and Profit

It really shouldn’t be this way, but the lives and careers of Japan’s highly educated and capable women are still dictated by how...

Gender equality, gender gap, Japan, Japanese, market research, pay gap, sexism, wage gap, Women, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Plastic Is No Longer Fantastic–Market Potential for Alternatives in Japan

Researchers from South Korea and Greenpeace East Asia recently found microplastics in 90 percent of the table salt brands they sampled worldwide.

Environment, Japan, plastic, Sustainability, trends, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Food & Beverage,Media & Communication

No Matter What the Movies Tell You, the Craziest Rich Asians Are Still the Japanese

The Japanese certainly earned the image of the wealthiest nation on the planet in the past. During the so-called bubble years, which peaked...

Asia, China, Crazy Rich Asians, HNWI, Japan, Singapore, wealth, Cultural Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Luxury Goods,Media & Communication

The Life Changing Magic of Questioning Assumptions

A key Zen truth is that nothing is permanent. Therefore it follows that attachment to transient objects will bring suffering.

Culture, Ethnography, Japan, Japanese, Kondo Marie, KonMari, market research, wabi-sabi, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

CarterJMRN Interviews: Timothy Connor, Synnovate Consulting

I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer...

customer centricity, Ethnography, Japan, market research, Cultural Analysis,Ethnographic Studies,Market Segmentation, Consumer Goods,Media & Communication,Professional Services

Why Nike would find it hard to emulate the Kaepernick approach in Japan

You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...

market entry Japan, marketing research Japan, Nike, Cultural Analysis,Ethnographic Studies,Trend Analysis, Consumer Goods,Media & Communication,Professional Services

Marketing is Downstream from Culture?

The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...