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Market Segmentation

Market understanding and concept research

Exploration of Consumer Behavior and Usage Occasions of Streaming Services
Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...
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Understanding Gaming Behaviour and Play Testing in Japan
One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...
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New TV Show Positioning

New TV Show Positioning
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Heated Tobacco Consumer Affective Test (Pre-recruited CLT)
An international tobacco company is interested in understanding how to improve their heated tobacco device’s usage and flavor amongst tobacco users. By recruiting...
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Exploring opportunities in the retail space to cater to a younger audience in Japan​

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan​
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Luxury Brand Purchase Intention Survey (Exit Survey)
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SVOD Usage-Attitudes Study (2-Phase Qual & Quant)

SVOD Usage/Attitudes Study (2-Phase Qual & Quant)
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New Movie Release (Cinema Exit Survey)

New Movie Release (Cinema Exit Survey)
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Korean Pop Culture Awareness Study (Internet Survey)

Korean Pop Culture Awareness Study (Internet Survey)​
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Understanding the Consumer Journey for Purchasing Automobile Insurance

Understanding the Consumer Journey for Purchasing Automobile Insurance
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Preparing for the Market Entry of a Premium Skincare Brand
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Positioning a Designer E-Commerce Platform
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Explore Related Case Studies

Other Core Topics

Market Research Methodology
Japan Values Segmentation
Japan Sentiment Tracker
Japan Mega Trends
Japan Market Entry
Covid-19 Related Articles
Carter Group Viewpoints
Age-Tech Japan