Methodologies - Tag - Market Segmentation

Market understanding and concept research

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...

Ethnographic Studies,In-Depth Interviews,Market Segmentation, Digital,Digital Media,Entertainment,Technology & Electronics

Understanding Gaming Behaviour and Play Testing in Japan

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...

Ethnographic Studies,Market Segmentation,Playtesting, Digital,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

New TV Show Positioning

Concept Testing,Focus Groups,Market Segmentation, Entertainment,Media & Communication,Television & Radio Broadcasting

Heated Tobacco Consumer Affective Test (Pre-recruited CLT)

An international tobacco company is interested in understanding how to improve their heated tobacco device’s usage and flavor amongst tobacco users. By recruiting...

Central Location Test (CLT),Market Segmentation,Product Testing, Consumer Goods,Healthcare & Pharmaceuticals,Technology & Electronics

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

Customer Journey Mapping,Ethnographic Studies,Market Segmentation, Consumer Goods,Media & Communication,Retail

Luxury Brand Purchase Intention Survey (Exit Survey)

Ca

Customer Journey Mapping,Exit Surveys,Market Segmentation, Consumer Goods,Designer Brands,Luxury Goods,Retail

SVOD Usage/Attitudes Study (2-Phase Qual & Quant)

Ca

Market Segmentation,Qualitative Research,Quantitative Research, Consumer Goods,Media & Communication,Technology & Electronics

Mobile Gaming Segmentation Study (Internet Survey)

Behavioral Analysis,Market Segmentation,Online Surveys, Consumer Goods,Entertainment,Game Development,Gaming,Mobile Games,Technology & Electronics,Video Games

New Movie Release (Cinema Exit Survey)

Ca

Customer Journey Mapping,Exit Surveys,Market Segmentation, Entertainment,Film Production,Media & Communication

Korean Pop Culture Awareness Study (Internet Survey)

Ca

Cultural Analysis,Market Segmentation,Online Surveys, Consumer Goods,Entertainment,Media & Communication

Understanding the Consumer Journey for Purchasing Automobile Insurance

Ca

Customer Journey Mapping,In-Depth Interviews,Market Segmentation, Consumer Goods,Finance and Banking,Insurance

Preparing for the Market Entry of a Premium Skincare Brand

Ca

Competitive Analysis,Market Segmentation,Trend Analysis, Consumer Goods,Personal Products & Skincare,Retail

Market Segmentation

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Understanding Gaming Behaviour and Play Testing in Japan

New TV Show Positioning

Heated Tobacco Consumer Affective Test (Pre-recruited CLT)

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

Luxury Brand Purchase Intention Survey (Exit Survey)

SVOD Usage/Attitudes Study (2-Phase Qual & Quant)

Mobile Gaming Segmentation Study (Internet Survey)

New Movie Release (Cinema Exit Survey)

Korean Pop Culture Awareness Study (Internet Survey)

Understanding the Consumer Journey for Purchasing Automobile Insurance

Preparing for the Market Entry of a Premium Skincare Brand

Explore Related Case Studies

Product Usability Testing Pre-Launch

Testing the Acceptance of a Relaunched Skincare E-Commerce Website

Optimizing the Payment Flow of a Content Streaming Platform

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Other Core Topics

Market Segmentation

Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Understanding Gaming Behaviour and Play Testing in Japan

New TV Show Positioning

Heated Tobacco Consumer Affective Test (Pre-recruited CLT)

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan​

Luxury Brand Purchase Intention Survey (Exit Survey)

SVOD Usage/Attitudes Study (2-Phase Qual & Quant)

Mobile Gaming Segmentation Study (Internet Survey)

New Movie Release (Cinema Exit Survey)

Korean Pop Culture Awareness Study (Internet Survey)​

Understanding the Consumer Journey for Purchasing Automobile Insurance

Preparing for the Market Entry of a Premium Skincare Brand

Explore Related Case Studies

Other Core Topics

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan

Korean Pop Culture Awareness Study (Internet Survey)