Welcome to
Unmasking Japan™
The offical blog of CarterJMRN
Welcome to the CarterJMRN blog, where we explore the world of the Japanese consumer. Our posts offer our insights based on decades of experience into prevailing trends and effective methodologies in Japanese market research. Here, you can join our discussions on how cultural nuances impact business strategies in Japan and beyond. Stay informed and ahead with our tailored analyses, carefully crafted to empower your market strategies in Japan.
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Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world.
The market research journey often begins with In Depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique...
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering...
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...
Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...
Core Topics
Market Research Methodology
Japan Mega Trends
Japan Market Entry
Carter Group Viewpoints
Japan Sentiment Tracker
Japan Values Segmentation
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