Entertainment

Gamers at an eSports competition in Tokyo, Japan
Japan is a powerhouse in the gaming industry, ranking as the third biggest gaming market in the world behind the US and China...
Japanese arcade
Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world.
Header image for the blog post The Influence of Celebrity in Japanese on www.carterjmrn.com Marketing: The Legacy of Tetsuko Kuroyanagi
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
Closeup of a Nintendo Switch controller in front of a monitor for use as the header of a blog about gaming platform sensitivities on carterjmrn.com
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...
Header image for the blog Japanese Gamer identity
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
Using UX Research to Unleash Japan's Entrepreneurial Potential
Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...
What you Should know about Senior Insta Influencers in Japan
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...
The Power and Glory of Engaged Stakeholders in UX Research
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...
The Art and Science of Better Qualitative Research Engagement with Japanese Participants
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...
Why No Gaming UX Research Plan Should Miss Testing in Japan
The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.
One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke .
She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of which have been top karaoke picks...