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Japan is a powerhouse in the gaming industry, ranking as the third biggest gaming market in the world behind the US and China...
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Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world.
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Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
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In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...
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Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
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Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned...
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While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...
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It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...
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Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...
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The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.
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One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke .