Wellness & Fitness

According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to harness 500 trillion...

Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a...

You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy...

The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic...

One of the first things that struck me when I came to Japan as a young manager was how difficult it was to...

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by...

Here in Japan the traditionally taken path has been the one of respect for the elders in society. Well, traditions may not have...