Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering the complex landscape of the Japanese
Unmasking Japan | The Official Blog of CarterJMRN
Carter Group Viewpoints
Gain perspectives directly from the experts at CarterJMRN with our Viewpoints section. Here, we share our thoughts on the latest trends, challenges, and opportunities in the Japanese market research industry, offering a blend of analytical depth and practical advice.
Consumer Insight Spotlight
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has
Brands wanting to grow and succeed in business should think about Japan, as it provides a special chance for expansion. We have learned from our experience that there are
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.
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Understanding consumer behavior is paramount to shaping successful marketing strategies in today's dynamic and interconnected world. We stand at the forefront of deciphering...
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While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest...
You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign...
The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last...
Some of them look as though they’ve just rolled out of bed before making their YouTube upload, pausing just long enough to make...
The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets.
Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early...
